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Chilly’s Chilly’s
4 Mar 2024
Chilly’s x Sneakerness

Chilly’s partnered with Sneakerness as the official Art & Graffiti sponsor for their packed London 2023 event.
We spent two days onsite in Brick Lane’s Truman Brewery alongside 7,000 sneaker fanatics for a weekend of high fashion and low plastic usage.

Sneakerness is a global sneaker convention that heads out to the world’s fashion capitals, bringing together local enthusiasts with global sneaker-industry players to create the leading platform for sneaker-related topics.
Chilly’s set up shop in the heart of Sneakerness London with a looming 7-foot Chilli’s bottle announcing our presence. Attendees were invited to come over to our booth to shop the Chilly’s range, learn about the brand and tag our giant bottle with their Instagram handles to enter a free giveaway.
With ice cold, UV-filtered water offered freely to all attendees and a dedicated Xbox chill-out space featuring our new Xbox designs and the latest cutting-edge games, the Chilly’s stand proved a busy and popular spot throughout the weekend.
As the official Art and Graffiti sponsor, we teamed up with Blank Walls to provide on-site artists ready to create bespoke Chilly’s bottles. Attendees were able to brief our onsite artists and walk away with a totally unique, one-of-a-kind bottle, transforming their Chilly’s into a canvas for individual self-expression. Check out some of the unique custom designs below:

A huge thanks to all our friends who turned up to support us on the day, and a huge thanks to Sneakerness for partnering with us.

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