REFILL IS REBELLION THIS PLASTIC FREE JULY®

What Is Plastic Free July — And Why Does It Matter?

Since 2010, we've had one mission: accelerate the adoption and everyday use of reusable products. Single-use plastics? They're the villain in this story. Prevention is our weapon of choice.

That's why we're backing Plastic Free July® — a global movement that gets it.

What Is Plastic Free July?

Plastic Free July® is a global initiative that challenges individuals, communities, and businesses to ditch single-use plastics throughout July. And beyond, if you're up for it.

Started in Australia in 2011 and now run by the Plastic Free Foundation, this movement has serious momentum: 174 million participants globally in 2024. Not bad for a rebellion.

The mission? Raise awareness about plastic pollution and champion practical solutions. Over six years, participants have collectively avoided over 12 million tonnes of waste, including 1.7 million tonnes of plastic. That's the power of collective action.

We're proud to be supporting the Plastic Free Foundation and their Plastic Free July® campaign, backing both the cause and the change.

What's Chilly's Doing?

We're celebrating Plastic Free July through the lens of art. Because why not make rebellion beautiful?

Poetry in Motion: We've commissioned poet Maureen Onwunali to craft a piece about Plastic Free July® — focused on prevention, not guilt trips. Words that inspire action.

Poster Power: Our eye-catching posters highlighting Plastic Free July® will be displayed in partner stores throughout July 2025. Our brand partners and stockists are helping us spread the message far and wide. The more people who see it, the bigger the impact.

How You Can Join the Rebellion

Take the Challenge: Head to plasticfreejuly.org and commit to cutting single-use plastic. No half measures.

Start Small, Think Big: Pick one swap — a reusable coffee cup, cutlery, whatever clicks. Small changes, collective impact. That's how change happens.

Share Your Story: Use #PlasticFreeJuly to document your journey. Inspire others. Spread the word.

Beyond July

Plastic Free July isn't just a month-long challenge. It's about lasting behaviour change. Take up the challenge. Make it stick. Turn rebellion into habit.

Because that's when real change happens.